Bruce Mau’s Incomplete Manifesto for Growth (1998)
Bruce Mau Design, maker of the Massive Change exhibit and part of the MDC Partners Network, pens the Incomplete Manifesto For Growth.
As Mr. Mau puts it, “Written in 1998, the Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations. Collectively, they are how we approach every project.”

Many are obvious, but a few definitely stand out…
#6. Capture Accidents
The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
#14. Don’t Be Cool
Cool is conservative fear dressed in black. Free yourself from limits of this sort.
#16. Collaborate
The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
#18. Stay Up Late
Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
#20. Be careful To Take Risks
Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
#23. Stand on Someone’s Shoulders
You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.
#24. Avoid Software
The problem with software is that everyone has it.
#27. Read Only Left-Hand Pages
Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”
#39. Coffee Breaks, Cab Rides, Green Rooms
Real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls “the waiting place.”
And the very last one on the list…
#43. Power to the People
Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.


This is the blog of Stephen Beck, a Creative Technologist, Marketing Strategist, and Entrepreneur, with over a decade of experience in the digital space. As founding partner of 














