Random Stuff from a Designer, Marketer, Technologist, and Entreprenuer
Mercedes-Benz is releasing this special edition C63 AMG Affalterbach exclusive to the Canadian market at a very limited quantity of 30. The Affalterbach name comes from the headquarters of Mercedes performance vehicles division in Germany. This special edition C63 comes with a heap of stock performance features, and its a pretty damn nice looking machine.
So, one question… why Canada? Doesn’t seem like simply a test market strategy.
As seen on the BBC’s Top Gear, the Ariel Atom is a high performance sports car made by the Ariel Motor Company in Somerset, England, and licensed for production in the US by TMI AutoTech.
What makes the car unique, and fast, is its exoskeletal chassis and lack of a roof, windshield, and windows. Its supercharged Honda Civic Type-R K20 or supercharged 2.0 litre, 300 hp (220 kW) Honda iVTEC engine take the Ariel Atom from 0-60 mph in a ridiculously short 2.7 seconds – blink and you’ll miss it – and a top speed of 140 mph (225 km/h) or 155 mph (249 km/h) supercharged.
London’s redesigned iconic double decker Routemaster bus was unveiled this month with a modernist nod to the classic design of the city’s transit icon. Scheduled for service in 2012, the original Routemaster was introduced over 50 years ago with a number of busses still in use on heritage routes in London. The majority of the original busses were pulled from regular service in 2005.
Director Brian Beletic and Sway Studios show us how to put CG technology to work with this spot for the recently launched MINI Countryman. This is an impressive sequence of shots that are bound to pique anyones curiosity.
This is the blog of Stephen Beck, a Creative Technologist, Marketing Strategist, and Entrepreneur, with over a decade of experience in the digital space. As founding partner of Engine Digital, Stephen has spearheaded strategy and design assignments for a global client list, positioning Engine Digital as one of Business in Vancouver's "Fastest Growing Companies in BC" for four consecutive years. He is a past board member of the Advertising Agency Association of BC and New Media BC, and one of Marketing Magazine's 2009 'Ones to Watch'.
All writings on this blog are copyright © 2010 Stephen Beck. All rights reserved. The opinions posted here are mine alone.
Contact me by email or by post at 404 - 21 Water Street, Vancouver BC Canada V6B1A1 or visit my agency site: Engine Digital
RSS Feed. This blog is powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.
